We were asked to create an identity system for a venture capitalist group that was young and professional. The system also had to be easily replicated for our clients to use in their collaterals, slides and presentations.
We came up with was a simple logotype applied to a grid system that allows the system to be flexible but distinct however it's laid out.
The logotype is was created with a clean typeface adorned by a diamond, which is a metaphor for how the group helps start up businesses grow - making diamonds from coal.
The clean typeface was chosen for both print and digital applications, allowing the logotype to scale and remain readable even when it's small.
Hustle Ground Ventures’ colors are bold and straightforward.
A Bright Orange, contrasted with a Dark Blue gives the brand personality while reflecting its values.